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Marketing Resources
Marketing
Figure out a way to make yourself different
First of all, narrow in on the one market segment that you
can serve best. This could be a certain age group, an industry
niche or some other segment. Then add something unique to
your product or the way you do business. Harley, for example,
is a top-quality motorcycle, but they’ve also created a
community around their product. The Harley Owners Group
brings their customers together to talk about cool ways
they’ve used their motorcycle. Small businesses are often
great candidates to create communities because of their
strong local presence and personal feel.
Marketing
5 Simple ways to track marketing ROI (return
on investment)
1. Ask all of your customers how they heard about you
2. Track and manage contacts
3. Code marketing materials and emails
4. Hand out coupons
5. Track phone calls

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