Custom Publications

Looking for a way to make your marketing more distinctive? Let us help with your publishing projects. Our professional team can create a professional publication designed to grab your customers attention and make your message memorable to them.

A Custom publications is an effective marketing method:

Generate Sales Leads
Highly Visible
Branding Your Company
Professional Product

Create On-Going Interest
Distribution Throughout Valley
Target a Specific Audience
Deliver a Specific Message

Custom publishing is a type of brand marketing to communicate the value of your products and services. Publications can come in the format of a magazine, book, newsletter, pamphlet or even brochure.

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Is launching a custom publication right for your organization? Or do you already have one that might be put to broader uses? Here are four considerations to help you weigh your options:

Is your marketing communications plan and budget open to adding a custom publication? If your marketing or public relations focus is on expensive collateral materials, advertising and straight media/public relations, the budget (and marketing philosophy) might not accommodate a custom publication. However, if resources can be reallocated, the nature of a custom publication as a discreet selling tool can make it a worthy alternative to product brochures or sales slicks because of its informative, editorial approach.

What audience are you trying to reach, and in what order? You have control of who your audience is and what you want them to read. Targeting your audience and allowing them to be exposed to your publication gives you control of the message being portrayed. In doing your research and knowing who your audience is, you can get your message across, brand your company, and create an on-going interest.

Where is my custom publication going? Once the magazine is published, one of the most important decisions (after determining the target audience) is figuring out other distribution channels. A company like Home Depot makes a limited number of its Style Ideas magazine available free of charge inside its stores. Because the quarterly is designed to target women home decor enthusiasts and do-it-yourselfers, Home Depot is able to differentiate itself from the competition. There are variety of ways to distribute your publications.

How do I measure the return on investment (ROI)? The metrics involved in determining ROI on a custom publishing venture are subjective for each company, each project and each publication. Some companies establish systems to learn how a new customer (or shopper) decided to buy a product or learned about the product's availability. Others compare pre-publication sales volume with post-publication volume, over time. Whatever the methodology, be sure to apply it consistently in order to help determine whether the strategy was successful and is worth continuing.

Industry statistics show that custom publishing is a solid communications strategy. The Custom Publishing Council, New York, says that corporate America produces more than 50,000 unique custom publications each year, spending between $15 billion and $20 billion annually.

If well planned and thought-out, a custom publishing program can go a long way toward supplementing a company's existing marketing or promotional programs. Most importantly, whether a sponsored supplement, a newsletter or a glossy magazine sold on newsstands, a custom publication gives your business the control over how your message is delivered to the audience you want to reach. Allow us to help you create and print your publication, today.

Allow us to create and produce a quality custom publication for your business. Your business can have a custom publication that is professional, highly visible throughout the valley, and create an opportunity for branding your business. Through this type of marketing strategy, our desire is to help you increase your sales and visibility. We can design and print your company's publication.